Google has released an SEO Best Practices Starter Guide

This is the offical pdf. Haven’t read it all though. You guys might already know the stuff in it but still it’s a good read for us newbies

Get it here:

http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf