Guidance For AdWords Campaign

Guidance For Adwords Campaign

This is what I did so far:

• set up location
• selected only to be shown on computers
• 23$ daily budget with focus on clicks
• selected that the ads would be shown in any position, accelerated delivery method
• no ad extensions – don’t know what that is…..
• start date 6/09/2010 – end date 10/09/2010 and to run between 7 am to 10pm
• 1000 impressions cap per ad group – should i use this??
• no demographic settins
• added 37 keywords, only positives
• selected to show ads on content network

This is what i have not done so far:

• did not enter negative keywords
• did not exclude websites
• did not make images and texts for ads – i have no graphic skills